knauf and brown


In a world of ubiquitous automation, one falls into mindless routine. The more often a user flips a light switch, the less she thinks about it. Flipping a switch allows her to become passive in her interactions with objects. She doesn’t touch the objects, make decisions about them, or build a connection to them. The name Standard Collection connotes the usage of “standard” to describe the manual rather than the automatic option. A standard transmission requires greater input from the driver and more frequent interaction. She changes gears using both hands and both feet. She makes decisions in relation to context. She is attuned to her surroundings. This relationship benefits the user and the planet. The user actively decides when she normally would not. If she uses a Standard object everyday and builds a thoughtful relationship with it, she will not be cavalier about throwing it away or replacing it. She will want to fix it, sell it, or continue to enjoy it in her home. Too many discarded objects, she will realize, have passed through her life unappreciated.



THE STANDARD FLOOR COASTER is a small mobile side table and storage unit. It moves around the floor with the user, to wherever she may sit. Automatic side tables rarely get touched. The user puts her drink down and that’s it. However, because it is not in a fixed, familiar position, the Floor Coaster gets touched and thought about every time it is used. It leads a nomadic life around the living room and stores anything the user might want handy.



THE STANDARD VANITY MIRROR is a table top vanity mirror that engages the user more intimately than the automatic mirror. The automatic mirror’s function—illuminating the user’s reflection—is accomplished without any physical interaction or decision making. The Standard Mirror, however, features a rotating panel with two unique sides: one featuring a large vanity mirror, the other a panel of leather with several protruding rails. These rails are used to display pictures or other mementos, similar to using the frame of an automatic mirror to store photos of loved ones.


THE STANDARD TABLE LAMP does not have an on or off switch. To turn the lamp on, the user chooses what type of light she wants from two fixtures and places it in the copper tower. To turn it off, she removes it and returns it to its vase. The two types of light she can choose from are a small beam and a large flood. She can use them separately or together. When the user engages the Standard Lamp, she is forced to make several small decisions that change with each use: what type of light, where, and at what angle?